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About us

BETTER NOT YOUNGER is the first and only hair care brand developed specifically for women 40+ to bring resilience back to aging hair.

As we enter our 40s and beyond, hormonal changes cause our hair to change, from increased dryness and damage to thinning and grays. Our products have been thoughtfully designed to address scalp, hair and inner health because we know it’s not just about having strong, thick, healthy looking hair today, it’s about ensuring even better hair tomorrow.

Our product line ranges from scalp scrubs and serums to shampoos, conditioners and styling products. All Better Not Younger products are

  • SLS-free & SLES-free
  • Paraben-free
  • Cruelty-free
  • Color-safe
  • Safe for keratin or chemically-treated hair
  • Made in the USA.
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Backorders will ship in 28 days.
Your credit card will not be charged until it ships.